Nike's Sucessful SQ Driver Franchise Adds the New SQ Dymo Drivers to Further
Spark its Winning Streak on the PGA Tour
New SQ DYMO is First Generation of Custom-Tuned Drivers
BEAVERTON, Ore. (December 8, 2008) - Nike Golf is introducing the newest and
most exciting additions yet to its hugely successful SasQuatch (SQ) driver
franchise. The new SQ DYMO and the SQ DYMO˛ drivers represent the first
generation of custom-tuned drivers within the SQ family which, over the past
three years, has undeniably established itself as the winningest driver
brand on the PGA Tour. Having led the Tour with the most driver wins in
2006, 2007 and 2008 and totaling 40 victories during that time period
(nearest competitor had 31), Nike Golf is aspiring to continue its PGA Tour
dominance with this new introduction. Both drivers will be available on
February 1, 2009.
The idea of DYMO technology originated from the Nike Golf athletes on the
PGA Tour, who work with the knowledgeable members of Nike's staff in its
Tour Van to custom tune their drivers for maximum performance. DYMO
technology represents "Dynamic Moment of Inertia," which means that the CG
location, Nike PowerBow size, head size, lie angle and MOI have been
optimized and performance-matched to each respective available loft for more
distance and better performance.
"We've taken the MOI concept to greater detail by varying each clubhead to
match the performance level of any player," said Tom Stites, Director Club
Creation for Nike Golf. "Every loft has a different shape, PowerBow, center
of gravity placement, face height and face angle. The geometry in the DYMO
allows us to deliver the optimal scenario for every player. In other words,
it's like a Tour Van on a stick."
Customized Power Bow Weighting
Nike Golf's proprietary PowerBow Weighting is optimized in each loft option
to help produce the shot-enhancing performance demanded by all players. The
PowerBow Weighting is smallest in the lower lofted 9.5-degree model and
features a higher face, with a more forward center of gravity to promote a
more penetrating trajectory with less spin. The higher lofted 10.5, 11.5 and
13-degree models see the weight gradually increasing in size, moving the
center of gravity further and lower back from a slightly shallower face to
create progressively higher launch angles and higher spin rates. This
combination produces the ideal balance of carry and roll for greater overall
distance for each and every loft. In each loft, the lie angle goes up in
increments of one degree, from 60 degrees in the 9.5-degree loft option, to
63 degrees in the HL (13 degrees) model, which helps to keep drives both
long and straight.
So whatever the swing speed, angle of attack, launch angle or preferred shot
shape, the SQ DYMO'S tuned clubhead specifications provide maximum
performance for every loft.
Varying Head Shapes to Suit Any Player's Game
The SQ DYMO drivers are available in two game-enhancing head geometries. The
straight-hitting, square-shaped SQ Dymo˛ has weight placed deep into the
corners of the clubhead to offer exceptional stability and forgiveness, to
help get the ball airborne with ease and power, while the rounder outline of
the SQ Dymo delivers square mass in a more traditional head shape, and
provides more precise feel and control, offering players the ability to work
the ball in any direction.
Wider Shaft - Narrower Dispersion
Both models are fitted with Nike Golf's proprietary UST Wide Body Shaft with
an AXIV Core. This shaft features a larger overall diameter throughout the
body, to provide more stability through impact for the specific moment of
inertia characteristics of each loft-tuned head, while the AXIV Core
provides the tip stiffness required for optimum power transfer.
Availability: February 2009 at golf shops and specialty stores across the
U.S.
Men's loft options: 8.5 - X,S,R,A (RH); 9.5 - X,S,R,A (RH/LH); 10.5 -
X,S,R,A (RH/LH), 11.5 - X,S,R,A (RH);13 HL - X,S,R,A (RH): MSRP: $360.00
Women's loft options: 11.5 - W (RH); 13 HL - W (RH): MSRP: $360.00
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