The Original Penguin by Munsingwear, the menswear brand renowned for combining American sportswear with heritage craftsmanship, announces the official launch of Original Penguin Golf for Spring.
Worn throughout history by celebrated men and golf fanatics including Arnold Palmer, Gary Player, Bob Hope, Jack Nicklaus and Bing Crosby, Original Penguin had been adorned and adored by the masters of leisure and sport to define itself as an American classic. Still revered by the icons of today, the brand now fully encompasses the lifestyle of what it means to be an original.
Original Penguin Golf debuts with a curated collection consisting of the signature Earl polo shirt, printed shorts, sleek track jackets, and fitted trousers, available in a bold color palette. Straying from the classic, oversized and muted golf uniform, Original Penguin Golf offers tailored, slim-cut, functional styles while maintaining an athletic and technical edge that will have players looking their best on or off the course.
"Original Penguin is an iconic American clothing brand with deep roots in the golf industry as the originator of the classic golf shirt. The Original Penguin brand was established in 1955 and quickly became the most popular product for a vast array of golf professionals and celebrities during the late 50's, 60's, 70's and 80's," says Jack Voith, President of the Golf Division at Perry Ellis International Inc. "Fast forward to current day, we have selected an exciting collection that focuses directly on the golf market and combines many of the original styles, prints and patterns from the 50's, 60's and 70's, blending them with technical fabrications."
Original Penguin will tease the expansion into golf with a capsule collection in collaboration with Sugarloaf Social Club set to debut in March 2018. Sugarloaf Social Club was founded by Ian Gilley and Harrison Lewis in 2011 and is dedicated to economically feasible, architecturally interesting, environmentally sustainable and socially conscious golf initiatives as well as limited-edition merchandise drops.
Original Penguin Golf makes its debut to wholesale at the PGA Show in January 2018. "There will be a limited amount of product available for the United States for Spring and Fall 2018 and we are securing strong appointments with key partners that will have the ability to share our new collection with their customers," states Voith.
The complete Original Penguin Golf Collection will retail between $69.00 - $139.00 and will launch on April 1st.
#Perry Ellis International