Innovative. Performance-Driven. Authentic.
Miami FL – Callaway Apparel announces the launch of its Spring/Summer 2020 collection. The Spring/Summer 2020 collection for men and women offers technically superior products designed for golfers which feature enhanced styling, technically advanced fabrics and performance-driven features that allow golfers to look, feel and play their best. The Spring/Summer 2020 collection features three distinct color stories and a number of new featured products, making this Callaway’s most robust and innovative offering to date.
“These collections accentuate the importance we place on performance for today’s golfer,” stated Gina Avila, Executive Vice President of Design & Merchandising for Callaway Apparel. “Our design team has done a great job engineering technical products with an emphasis on function and on-trend styles blended with rich, seasonal color palettes. These collections are designed specifically to help golfers feel stylish, confident and comfortable every time they step on the course.”
SWING TECH Ergo Shorts
Next gen ergo seam construction removes side seams that restrict flexibility, allowing for more stretch and range of motion from the waist down. Engineered with mechanical four-way stretch fabric, Opti-Dri moisture wicking and their signature refined active waistband, the SWING TECH Ergo Shorts are available in three distinct styles (heathered, printed, textured) and in a variety of colors, making them their most technical and versatile short offering to date.
SWING TECH Micro Tattersall Polo
Building off the success of their best-selling SWING TECH Gingham polo, the SWING TECH Micro Tattersall polo features a visually intriguing solid-non-solid pattern that provides great versatility and wearability. Constructed with their high gauge polyester/elastane blended fabric, this polo provides outstanding stretch as well as Opti-Dri moisture-wicking and UV Block UPF 50 sun protection.
Birdseye Color Block Polo
Utilizing an air textured polyester with birdseye knitted texture, the new Birdseye Block polo offers sophisticated styling with an unbelievably soft hand feel. While the refined styling does not scream”tech”, it is packed with performance features including Opti-Dri moisture wicking, UV Block, and Stretch, making it the perfect style to go from course to clubhouse with ease.
The Men’s and Women’s Weather Series collections are available now at callawayapparel.com, select retailers and leading golf and country clubs around the world.